How Netflix’s brand partnership stragegy captures our attention, fuels fandom, and seizes the cultural zeitgeist.
On Stranger Things, New Coke, and Cracking the Brand Partnership Formula
On Stranger Things, New Coke, and Cracking…
On Stranger Things, New Coke, and Cracking the Brand Partnership Formula
How Netflix’s brand partnership stragegy captures our attention, fuels fandom, and seizes the cultural zeitgeist.