Hi! I’m Maxime, an indie consultant and analyst having fun in the creative industries.

I’ve always been passionate with media. How — and, most importantly, why — it is discovered, consumed, shared, remixed, and shared again. Technology is upending both the how and the why, and I’m writing about it all as it happens.

What you’ll find here

Recreations is a newsletter about the intersection of media, technology, and culture.

In it, I follow my curiosity to highlight the trends, companies, and initiatives driving these industries forward.

Some examples of what I like to write about:

  • I've produced three annual reviews of Media & Entertainment Tech. These reports have been read by hundreds of investors and executives at companies like Unity, Riot Games, Meta, Sapphire Ventures, betaworks, and many others.

  • If you’re into strategy, you’ll like my deep dives into Wattpad, the fan fiction platform turned entertainment giant, and Spitfire Audio, the coolest music company you’ve never heard of.

  • If you’re into branding, I recommend my deep dive into Netflix’s approach to partnerships.

By subscribing, you’ll get all future essays delivered straight in your inbox.

Get in touch

Recreations is meant to spark conversations. If my writing resonates with what you’re working on and you think I can help you and your company, feel free to reach out.

You can find me LinkedIn, Twitter (increasingly rare these days) and at hi@maximeyraud.com. You can also direct-respond to any individual email you’ll get from me.

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Exploring the intersection of media, technology, and culture.


Indie consultant and analyst. Exploring media, technology, and culture. Writing in slow motion at recreations.substack.com.