Recreations by Maxime Eyraud

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Deep Dives

Pophouse: The Music Branding Pioneers
The $1B+ music IP investor taking a different approach to buying catalogs
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Maxime Eyraud
 and 
Jimmy Stone
5
A Playbook for Playful Publishing, Part IV
Monsieur Toussaint Louverture, or Publishing as Craft
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Maxime Eyraud
A Playbook for Playful Publishing, Part III
The Playbook
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Maxime Eyraud
2
A Playbook for Playful Publishing, Part II
On Judging Books (and Publishers) by Their Covers
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Maxime Eyraud
3
A Playbook for Playful Publishing, Part I
The Promises and Trappings of BookTok
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Maxime Eyraud
2
Understanding the rise of ACG aesthetics in gaming
Or why all your favorite games look like anime these days
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Maxime Eyraud
Betaworks Trilogy, Part III: Thinking What's Next
At the heart of betaworks's ethos is an ability and a willingness to think tech through — that is, to consider the many ways in which a particular piece…
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Maxime Eyraud
Betaworks Trilogy, Part II: Expanding The Vision
From betaworks Ventures to Camp, to Studios and Circles, every new program expanded on betaworks's original thesis: that an evergreen network, complete…
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Maxime Eyraud
Betaworks Trilogy, Part I: A Builders' Network
What, exactly, is betaworks? The company itself, unlike the many articles written about it over the years, is reluctant to assign labels. Not to…
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Maxime Eyraud
Do we need Weird Social?
On Facebook's E.gg, taming Weirdness, and three flavors of nostalgia
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Maxime Eyraud
A Primer on Spitfire Audio
How to build an aspirational music technology company
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Maxime Eyraud
Wattpad: Building the next entertainment giant
Wattpad's journey from reading platform to IP factory shows the power of data, fandom, and a whole lot of feedback.
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