Recreations by Maxime Eyraud
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A Playbook for Playful Publishing, Part IV
Monsieur Toussaint Louverture, or Publishing as Craft
Nov 18, 2024
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Maxime Eyraud
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A Playbook for Playful Publishing, Part IV
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A Playbook for Playful Publishing, Part III
The Playbook
Nov 11, 2024
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Maxime Eyraud
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A Playbook for Playful Publishing, Part III
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A Playbook for Playful Publishing, Part II
On Judging Books (and Publishers) by Their Covers
Nov 4, 2024
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Maxime Eyraud
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A Playbook for Playful Publishing, Part II
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A Playbook for Playful Publishing, Part I
The Promises and Trappings of BookTok
Oct 28, 2024
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Maxime Eyraud
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A Playbook for Playful Publishing, Part I
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Betaworks Trilogy, Part III: Thinking What's Next
At the heart of betaworks's ethos is an ability and a willingness to think tech through — that is, to consider the many ways in which a particular piece…
Oct 3, 2022
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Maxime Eyraud
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Betaworks Trilogy, Part III: Thinking What's Next
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Betaworks Trilogy, Part II: Expanding The Vision
From betaworks Ventures to Camp, to Studios and Circles, every new program expanded on betaworks's original thesis: that an evergreen network, complete…
Sep 26, 2022
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Maxime Eyraud
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Betaworks Trilogy, Part II: Expanding The Vision
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Betaworks Trilogy, Part I: A Builders' Network
What, exactly, is betaworks? The company itself, unlike the many articles written about it over the years, is reluctant to assign labels. Not to…
Sep 19, 2022
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Maxime Eyraud
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Betaworks Trilogy, Part I: A Builders' Network
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Do we need Weird Social?
On Facebook's E.gg, taming Weirdness, and three flavors of nostalgia
Sep 1, 2020
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Maxime Eyraud
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Do we need Weird Social?
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A Primer on Spitfire Audio
How to build an aspirational music technology company
Jul 16, 2020
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Maxime Eyraud
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A Primer on Spitfire Audio
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Wattpad: Building the next entertainment giant
Wattpad's journey from reading platform to IP factory shows the power of data, fandom, and a whole lot of feedback.
Dec 16, 2019
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Wattpad: Building the next entertainment giant
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Why Hasbro acquiring eOne is a big deal
A toymaker is turning into a vertically integrated consumer product & media conglomerate.
Sep 23, 2019
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Why Hasbro acquiring eOne is a big deal
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On Stranger Things, New Coke, and Cracking the Brand Partnership Formula
How Netflix’s brand partnership strategy captures our attention, fuels fandom, and seizes the cultural zeitgeist.
Aug 19, 2019
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Maxime Eyraud
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On Stranger Things, New Coke, and Cracking the Brand Partnership Formula
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