Recreations by Maxime Eyraud

Fever: Fun Factory

Building the operating system of live entertainment

Oct 6 • 

Maxime Eyraud

5

July 2025

The new spectrum of music shows

Sonorium, Cercle, and Fever are reinventing how concerts look and feel

Jul 15 • 

Maxime Eyraud

3

May 2025

Pophouse: The Music Branding Pioneers

The $1B+ music IP investor taking a different approach to buying catalogs

May 30 • 

Maxime Eyraud

 and 

Jimmy Stone

11

5

November 2024

A Playbook for Playful Publishing, Part IV

Monsieur Toussaint Louverture, or Publishing as Craft

Nov 18, 2024 • 

Maxime Eyraud

1

A Playbook for Playful Publishing, Part III

The Playbook

Nov 11, 2024 • 

Maxime Eyraud

3

2

A Playbook for Playful Publishing, Part II

On Judging Books (and Publishers) by Their Covers

Nov 4, 2024 • 

Maxime Eyraud

5

3

October 2024

A Playbook for Playful Publishing, Part I

The Promises and Trappings of BookTok

Oct 28, 2024 • 

Maxime Eyraud

7

2

July 2023

The internet's real estate

Musings on digital identity and the billboard-ification of everything

Jul 10, 2023 • 

Maxime Eyraud

5

2

March 2023

Understanding the rise of ACG aesthetics in gaming

Or why all your favorite games look like anime these days

Mar 6, 2023 • 

Maxime Eyraud

2

October 2022

Betaworks Trilogy, Part III: Thinking What's Next

At the heart of betaworks's ethos is an ability and a willingness to think tech through — that is, to consider the many ways in which a particular piece…

Oct 3, 2022 • 

Maxime Eyraud

3

September 2022

Betaworks Trilogy, Part II: Expanding The Vision

From betaworks Ventures to Camp, to Studios and Circles, every new program expanded on betaworks's original thesis: that an evergreen network, complete…

Sep 26, 2022 • 

Maxime Eyraud

2

Betaworks Trilogy, Part I: A Builders' Network

What, exactly, is betaworks? The company itself, unlike the many articles written about it over the years, is reluctant to assign labels. Not to…

Sep 19, 2022 • 

Maxime Eyraud

6