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The internet's real estate
Musings on digital identity and the billboard-ification of everything
Jul 10
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Maxime Eyraud
4
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The internet's real estate
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March 2023
Understanding the rise of ACG aesthetics in gaming
Or why all your favorite games look like anime these days
Mar 6
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Maxime Eyraud
2
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Understanding the rise of ACG aesthetics in gaming
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October 2022
Betaworks Trilogy, Part III: Thinking What's Next
At the heart of betaworks's ethos is an ability and a willingness to think tech through — that is, to consider the many ways in which a particular piece…
Oct 3, 2022
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Maxime Eyraud
3
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Betaworks Trilogy, Part III: Thinking What's Next
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September 2022
Betaworks Trilogy, Part II: Expanding The Vision
From betaworks Ventures to Camp, to Studios and Circles, every new program expanded on betaworks's original thesis: that an evergreen network, complete…
Sep 26, 2022
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Maxime Eyraud
2
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Betaworks Trilogy, Part II: Expanding The Vision
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Betaworks Trilogy, Part I: A Builders' Network
What, exactly, is betaworks? The company itself, unlike the many articles written about it over the years, is reluctant to assign labels. Not to…
Sep 19, 2022
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Maxime Eyraud
6
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Betaworks Trilogy, Part I: A Builders' Network
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Media & Entertainment Tech Report: 2021.5
A (very) late review
Sep 6, 2022
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Maxime Eyraud
4
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Media & Entertainment Tech Report: 2021.5
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November 2021
Ready-made aesthetics
On scaling creative work, from the atelier to the internet
Nov 14, 2021
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Maxime Eyraud
6
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Ready-made aesthetics
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April 2021
Media & Entertainment Tech Report: 2020
Hot off the press!
Apr 7, 2021
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Maxime Eyraud
5
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Media & Entertainment Tech Report: 2020
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October 2020
The physics of fun
Designing delight with taps, swipes, and cranks
Oct 12, 2020
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Maxime Eyraud
5
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The physics of fun
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September 2020
Do we need Weird Social?
On Facebook's E.gg, taming Weirdness, and three flavors of nostalgia
Sep 1, 2020
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Maxime Eyraud
4
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Do we need Weird Social?
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July 2020
A Primer on Spitfire Audio
How to build an aspirational music technology company
Jul 16, 2020
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Maxime Eyraud
7
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A Primer on Spitfire Audio
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April 2020
Media & Entertainment Tech Report: 2019
A (late) review of the trends, initiatives, investments, and companies that made 2019
Apr 22, 2020
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Maxime Eyraud
1
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Media & Entertainment Tech Report: 2019
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