Recreations by Maxime Eyraud
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Pophouse: The Music Branding Pioneers
The $1B+ music IP investor taking a different approach to buying catalogs
May 30
•
Maxime Eyraud
and
Jimmy Stone
10
5
Understanding the rise of ACG aesthetics in gaming
Or why all your favorite games look like anime these days
Mar 6, 2023
•
Maxime Eyraud
2
Wattpad: Building the next entertainment giant
Wattpad's journey from reading platform to IP factory shows the power of data, fandom, and a whole lot of feedback.
Dec 16, 2019
7
Why Hasbro acquiring eOne is a big deal
A toymaker is turning into a vertically integrated consumer product & media conglomerate.
Sep 23, 2019
3
On Stranger Things, New Coke, and Cracking the Brand Partnership Formula
How Netflix’s brand partnership strategy captures our attention, fuels fandom, and seizes the cultural zeitgeist.
Aug 19, 2019
•
Maxime Eyraud
2
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