IP

Fever: Fun Factory

Building the operating system of live entertainment

Oct 6, 2025 • Maxime Eyraud

Pophouse: The Music Branding Pioneers

The $1B+ music IP investor taking a different approach to buying catalogs

May 30, 2025 • Maxime Eyraud and Jimmy Stone

Understanding the rise of ACG aesthetics in gaming

Or why all your favorite games look like anime these days

Mar 6, 2023 • Maxime Eyraud

Wattpad: Building the next entertainment giant

Wattpad's journey from reading platform to IP factory shows the power of data, fandom, and a whole lot of feedback.

Dec 16, 2019

Why Hasbro acquiring eOne is a big deal

A toymaker is turning into a vertically integrated consumer product & media conglomerate.

Sep 23, 2019

On Stranger Things, New Coke, and Cracking the Brand Partnership Formula

How Netflix’s brand partnership strategy captures our attention, fuels fandom, and seizes the cultural zeitgeist.

Aug 19, 2019 • Maxime Eyraud

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