Recreations by Maxime Eyraud

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Pophouse: The Music Branding Pioneers
The $1B+ music IP investor taking a different approach to buying catalogs
May 30 • 
Maxime Eyraud
 and 
Jimmy Stone
10

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Recreations by Maxime Eyraud
Pophouse: The Music Branding Pioneers
5
Ready-made aesthetics
On scaling creative work, from the atelier to the internet
Nov 14, 2021 • 
Maxime Eyraud
6

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Recreations by Maxime Eyraud
Ready-made aesthetics
A Playbook for Playful Publishing, Part I
The Promises and Trappings of BookTok
Oct 28, 2024 • 
Maxime Eyraud
6

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Recreations by Maxime Eyraud
A Playbook for Playful Publishing, Part I
2
Betaworks Trilogy, Part I: A Builders' Network
What, exactly, is betaworks? The company itself, unlike the many articles written about it over the years, is reluctant to assign labels. Not to…
Sep 19, 2022 • 
Maxime Eyraud
6

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Recreations by Maxime Eyraud
Betaworks Trilogy, Part I: A Builders' Network
The internet's real estate
Musings on digital identity and the billboard-ification of everything
Jul 10, 2023 • 
Maxime Eyraud
5

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Recreations by Maxime Eyraud
The internet's real estate
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Media & Entertainment Tech Report: 2021.5
A (very) late review
Sep 6, 2022 • 
Maxime Eyraud
4

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Recreations by Maxime Eyraud
Media & Entertainment Tech Report: 2021.5
2
A Playbook for Playful Publishing, Part II
On Judging Books (and Publishers) by Their Covers
Nov 4, 2024 • 
Maxime Eyraud
5

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Recreations by Maxime Eyraud
A Playbook for Playful Publishing, Part II
3
Understanding the rise of ACG aesthetics in gaming
Or why all your favorite games look like anime these days
Mar 6, 2023 • 
Maxime Eyraud
2

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Recreations by Maxime Eyraud
Understanding the rise of ACG aesthetics in gaming
Wattpad: Building the next entertainment giant
Wattpad's journey from reading platform to IP factory shows the power of data, fandom, and a whole lot of feedback.
Dec 16, 2019
7

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Recreations by Maxime Eyraud
Wattpad: Building the next entertainment giant
Media & Entertainment Tech Report: 2020
Hot off the press!
Apr 7, 2021 • 
Maxime Eyraud
5

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Recreations by Maxime Eyraud
Media & Entertainment Tech Report: 2020
A Playbook for Playful Publishing, Part III
The Playbook
Nov 11, 2024 • 
Maxime Eyraud
3

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Recreations by Maxime Eyraud
A Playbook for Playful Publishing, Part III
2
Betaworks Trilogy, Part II: Expanding The Vision
From betaworks Ventures to Camp, to Studios and Circles, every new program expanded on betaworks's original thesis: that an evergreen network, complete…
Sep 26, 2022 • 
Maxime Eyraud
2

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Recreations by Maxime Eyraud
Betaworks Trilogy, Part II: Expanding The Vision
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